The Why Behind Subscription Factory

Many industries are changing the ways they deliver their products to customers. Companies all over the world are embracing subscription models and we’re proud and excited to be in the middle of it. Let’s quickly show you how we got here.

We’re based in the Netherlands and have the pleasure of working with clients based in Europe, Scandinavia, and the US. What we do really well is deliver B2B subscription projects for big brands – think Philips, Bitdefender, and Trustpilot. We can only work with the best because we’ve got years of industry experience so here’s how it all started, as well as where we’re headed.

Starting Out

About 11 years ago our founder, Timo Zuidgeest, was working on a project to transition a Dutch publisher to a subscription service using a subscription billing engine called Zuora. That work gave Timo a window into Zuora’s vision of the future and how billing models were changing globally. Full of new ideas, Timo went straight off and registered the domain name we use to this day – and those were the humble origins of what we’ve now built up to!

Zuora is still a trusted partner, and we work with many other subscription delivery companies to make sure we always have the tools to help businesses realize their goals. We’re experts at implementing the IT systems that support subscription models and so having links with the best technologies in the game is just one part of what makes us good at what we do.

The reason we’ve grown and been successful is that we truly believe in the power of subscription models. Product sales are no longer about ownership for businesses or consumers, it’s about usership. Everything is being driven toward digital and that’s how we always position ourselves.

Giving Customers What They Actually Want

Subscriptions really are about unburdening people. Whether it’s the rapid ascent of Netflix or Just Eat – subscriptions offer consumers absolute convenience. The market for consumer goods like food, music, and films is well established, and you’d be hard-pressed to find someone who doesn’t have at least one monthly subscription.

But one area which is also taking off is in the B2B world, where big companies have an opportunity to layer additional services on the back of their already popular products. SaaS is now the accepted model for pretty much every software company and steadily other sectors are adopting this practice.

For example, we’ve worked with DAF, a Dutch track manufacturer, who now offers digital services as additional extras as part of vehicle purchases. The truth is that if companies don’t create their own software a third party will so why not seize the opportunity for additional revenue as well as greater brand loyalty by offering more value.

Subscription models are here to stay and so are we. B2B subscription services are a growing segment, and we see huge opportunities to help create sustainable models that businesses can rely upon as they go up against increasingly disruptive competitors.

Want to know how subscriptions can work in your business? Talk to Subscription Factory today.