“The idea behind our subscription services is to shift from selling a physical product to providing a holistic solution that creates ongoing consumer value and engagement.”
Gil Adato, Vice President of Digital Health at Philips
Philips is a Dutch multinational corporation headquartered in Amsterdam. Formerly one of the largest electronics companies in the world, Philips is currently focused in the area of health technology, with other divisions being successfully divested.
Philips is fully committed to the process of reinventing monetization models for personal healthcare products and services. The key rationale behind this strategy is to re-engage their customers and build a long-term relationship for every phase in a human life.
Subscription Factory applied the Zuora subscription billing engine in combination with a custom developed subscription check-out and shopping experience. This enabled us to deliver and launch the first MVP initiatives – for Lumia hair removal devices – within 16 weeks.
The rapid launch of the first initiatives and the integration of the end-to-end subscription management solution established a solid base from which to expand and empower Philips’ presence in the global Subscription Economy.
As a B2B company Radiuz was using a homegrown platform, which was giving limitation for grow in the b2c space.
Driven by an IOT strategy and the need to strengthen customer relationships, subscription models are launched, starting with smart oven solutions.
Driven by the introduction of connected services and an IOT strategy, new monetization models are born.